For the rest of the class, please find below your team assignments:
As mentioned last Saturday, September 20 is our last class day. September 27 should be devoted for the preparation of your paper. Guidelines have been posted and can be viewed here.
Please see below the list of assignments for this week's session. I understand that the 8:30am class (MARK109-3) will also have their defense on Saturday, coinciding with our class. Therefore, MARK 109-3 will have no class on Saturday BUT reaction papers should be submitted as scheduled.
Here are the topics for your reaction paper. There are 6 videos to choose from. These are topics that are very much related to our previous topic: Channel Strategies. Avoid duplication of topics, unless there are 7 people in your group.
Everyone is encouraged to watch the videos or read the articles, even if it is not yet your turn to make a reaction paper.
How containerization shaped the modern world - Sir Harold Evans
Amazon. Facebook. Now Google drones?
Walmart Supply Chain
Inside FedEx's 'Superhub' During Christmas Rush
A Behind the Scenes Look at Starbucks Global Supply Chain
We are Maersk - We make change happen
I'm expecting a lively discussion on Saturday. See you then.
First, here are the best speakers and what the jury said in picking them as such:
In choosing the best speaker, we based it on the following criteria: first is the content of the speaker’s topic, how comprehensive and concise it is in describing the said issues. Next is how the speaker delivered his topic and accepts the questions and arguments that the opposing team conveyed. And last one is by how the orator works with his team.
As a result, the best speaker/interrogator is Sarah Tabaniag from the negative team because she handled her questions confidently together with her partner. She was straight forward with her interrogation and see to it that everything goes with their plan.
Louie Erickson Pascual from the negative team is chosen as the best speaker in Topic 2. Although his team didn’t win as the best team, Pascual had shown an amazing effort and quality for bringing his team through his words and counter arguments as the opposing team bombarded them with intimidating interrogations.
The first debating team were all good and they all had the potential to be the best speaker, but there was one who stood out from them all. He is Adam Rafael Senica from the Affirmative team. We chose him because we saw in him most of the qualities included in the criteria. He is the closing speaker in the said team but you will definitely notice him, because he showed his awareness and knowledge about both the Affirmative and Negative side. You will see the confidence he has and the informative response he gave to the rebuttals of the negative team. Mostly, he showed the right manners in the debate: loud and clear voice, no unnecessary movements and eye contact to each other.
For the second topic, we decided to choose Arjelyn Armenta to be the best speaker. Ms.Armenta for us is the most efficient in both Affirmative and Negative. You will see, that she attentively listens to the questions thrown by the Negative team and she is good in giving her response. In her speech, you will definitely understand what she wants to deliver and clarify to the Negative side (sic). She spoke well and clearly.
The best speaker is RuzelleAlcantara who spoke well in her arguments and used the documents available to their team. She also delivered a good closing speech.
The best speaker is Charlene Salazar who delivered her argument well and used the documents in her argument. Teamwork was also visible, most especially because arguments were not repeated and the group organized their arguments.
The best performing teams were chosen based on Evidence (substance of facts and arguments), Delivery (debating skills and organization), Interpellation (quality of questions and answers), and the quality of Rebuttal Speech.
The best performing teams in the order of class assignments are the following:
Block 1
Block 2
Block 3
Again, congratulations to all groups for giving a good fight. I also commend all Special Teams for dutifully exercising their role as moderator and jury during the debate.
From my previous post, may I remind everyone what the International Debate Education Association (IDEA) tells us about the importance of debate.
The process of debate offers profound and lasting benefits for individuals, for societies and for the global community as a whole. With its emphasis on critical thinking, effective communication, independent research and teamwork, debate teaches skills that serve individuals well in school, in the workplace, in political life and in fulfilling their responsibilities as citizens of democratic societies. Once students have learned how to debate, they are better able to critically examine the pronouncements of their political representatives and to make informed judgments about crucial issues. - International Debate Education Association
My apologies for the late post. Here are your group assignments for the week. Note that this is a new iteration since we have now entered the second half of the semester.
The report should not take more than an hour. Skip the concepts and definition of terms since we all know by now the fundamentals of Marketing. Get direct to the point. Discuss the examples, illustrations and cases presented in the chapter. Usual reporting criteria applies.
Lastly, I've noticed a decline in Marketing News shared over Twitter these past few weeks. Let's get back to the habit of sharing what you've read or what caught your attention: news, stories, articles, videos, photos. You may add up your thoughts about the topic in 140 words or less.
The semester is about to end, so here is how we are going to end it: an international marketing proposal for a company based in the Philippines.
This is a group assignment.
To begin your writing process, you need to choose a company or a product to market in an international jurisdiction. Coincidentally, this weekend, 22-24 August is the 10th Global Pinoy Bazaar where Filipino-made products will be displayed in an exposition at the World Trade Center in Pasay City.
Instead of conducting our regular class on Saturday, I enjoin you to drop by the 10th Global Pinoy Bazaar anytime from 23-24 August to choose from among the exhibitors what you think is the most promising product from the most interesting exhibitor at the expo. The Bazaar is open from 11AM to 9PM.
ALERT: For the 8:30AM class, we will hold class session for your International Marketing Debate on Saturday, 23 August. You may visit the bazaar after class or on Sunday.
Admission fee however will be collected at P100 per person. If that will be a problem in your group, you may just assign 2-3 people to attend the bazaar to scout for your paper topic. Group members can chip in for the admission fee of those attending. Those not attending may be assigned other tasks related to completion of your International Marketing Proposal. In other words, make teamwork work for you.
But if you want to get additional exposure and experience, I strongly suggest you to be there.
Here is what you will do at the Bazaar:
Look around for what you believe is the most interesting and most promising product to introduce in an international market.
Mingle around, talk to the owners, ask questions. Be genuinely interested.
Test the product as much as you can. If it is a food and there's a free tasting, grab the chance. If they sell shoes, try it.
Ask for calling cards - and the product/company's Twitter/ Instagram accounts
Take a photo with the product that you liked. Post them later on Twitter/Instagram. Tag the company and the organizer @YabangPinoy plus #MARK109 and #YabangPinoy
Tell them you are a Marketing student and you are interested to help them devise a marketing strategy for the product's entry to the international market (as part of your International Marketing course). You may tell them after the event (via email or Twitter) as the owners will be understandably busy with other customers at the bazaar.
Pick at least three products/companies. Your group will later decide which one is most interesting/promising.
Here are the guidelines for the class debate on Saturday. As I have said in class, the debate is your mid-term requirement.
First, let us answer a fundamental question: why debate?
The process of debate offers profound and lasting benefits for individuals, for societies and for the global community as a whole. With its emphasis on critical thinking, effective communication, independent research and teamwork, debate teaches skills that serve individuals well in school, in the workplace, in political life and in fulfilling their responsibilities as citizens of democratic societies. Once students have learned how to debate, they are better able to critically examine the pronouncements of their political representatives and to make informed judgments about crucial issues. - International Debate Education Association
As students of Marketing and Business Administration, you should develop confidence in presenting an idea, taking a position and defending it, and convince other people to accept your position as their own. These skills are necessary in real life- during a job interview, when pitching a plan or a product to a client, or when marketing a product to your target customers. You must learn how to make sound arguments, learn to get your facts and make these facts work for you. You must also learn how to accept a differing opinion, demolish and ultimately, win an argument. Lastly, our debate exercise will allow you to work in teams, do research together, and conduct your presentations with grace under pressure. This debate exercise will test all these, plus your understanding of International Marketing.
You will be judged according to the following criteria: Evidence (or substance of facts and arguments presented) - 25% Delivery (how the arguments are presented) - 30% Interpellation (how questions were answered; how you question the opposing team) - 30% Rebuttal/Closing Speech (how you counter the arguments presented by the opposing team) - 15%
The best speaker on the other hand will be judged according to (1) content or substance of the arguments, (2) quality of delivery and (3) teamwork.
For content (40%), the speaker must demonstrate:
Relevant, reasonable and consistent arguments with a defined structure and coherent points. Introduces some evidence to support argument. It should be of high quality argument, imaginative and coherent. Sound arguments should be backed up by examples or evidence, and must deal fully with the subject and is challenging for the other side to respond to.
For delivery (40%), the speaker must:
Have a good quality performance in which the speaker only uses brief notes occasionally, only uses wild hand actions where appropriate and has a confident air which is rarely put off by the acrobatics of other competitors. The speaker speaks clearly and makes eye contact with the panel and the competitors and does not appear to be rushing or dragging out their speech.
The speaker must speak confidently at the perfect tempo and must be able to deal with heckling and requests to give way effectively. He/She must never lose his/her place and appear to have the entire debate under his/her control.
For teamwork (20%), the speaker must:
Show clear evidence of team preparation with each member aware of the topics he/she is to cover to avoid excessive repetition of the partner's arguments. References to partner's arguments appear natural and unscripted.
Remember that the debating teams must present their arguments based on:
Whether or not it is Necessary? (Necessity)
Whether or not it is Beneficial? (Beneficiality)
Whether or not it is Practical? (Practicability or Do-ability)
You may view the following videos as further references:
Before we proceed to our next lesson, may I enjoin everyone to watch these culture-sensitive advertisement videos by HSBC, an international bank that has positioned itself as "the world's local bank" and prides itself with its deep understanding of cultures where it operates.
For those who will be writing a reaction paper, you may include the collection of videos above as one of the topic choices for your reaction paper. Other topics are the following:
Topic 1: Resolve, that the Philippines should lift restrictions on foreign ownership for inclusive and accelerated growth Here are trigger documents that you can use as references:
Trigger documents are meant to keep you started by getting yourselves familiar with arguments from both sides. After reading the trigger documents, you can start getting more sources by reading opinion articles, positions papers, or by interviewing credible resource persons on the topic.
Please also read the rules on debate that we will follow-- here and here. Full mechanics will be discussed in our meeting on 19 July.
Special Teams should also read the trigger documents and do your own research of the topic.
Send your comments or questions below so others can track the discussions.
Here are the assignments for our next meeting: 28 June 2014. Since Mark 109-3 is not yet settled down with our own classroom, please refer to Week 2 Assignments instead. (If you have news about our permanent classroom for the sem, please tell me. Thanks).
For all students: Required reading of Chapter 2 of Onkvisit and Shaw (Trade Theories and Economic Development), plus reading and sharing of current events in International Marketing.
UPDATE! Sorry for the confusion. I have mixed up the group assignments. Let us all revert to what was agreed during class. Can somebody from Block 1 and 2 post the group assignments in the comment section below? Thank you.
You are however still free to pick another topic if you so decide. Just remember to link me up to the original article for my reference.
Group 4: Report on Chapter 2 of Onkvisit and Shaw (Trade Theories and Economic Development), including Case 2.1 The United States of America vs The United States of Europe. Remember the criteria for effective presentation- informative value, interactivity and creativity.
Note on presentations (this applies to all sections/blocks): If you require a multimedia projector to play video/s, please tell me ahead of time. The videos should be uploaded in the Google Drive before the class if you wish to use my computer. If you cannot manage that, you may bring your own laptop. For security reason, I will not allow you to access your files through my computer using a flash drive. Powerpoint presentation is not allowed.
Group 5: Graphic recap of the presentation.
Group 1 and Group 2: Rate the presentations using the criteria above.
Read again the instructions for the assignments in my previous post if you want more clarification.
Please see below your assignments for our next meeting. Note that there are group assignments and there are individual assignments. As mentioned before, group reporting will be rated using the following criteria: informative value, creativity and interactivity. No PowerPoint presentation is necessary. Use you creativity, and employ various interactive learning methods to involve the whole class in the discussions.
Other recent articles that you may have come across with can also be used as reference. Talk among your group so there will be no duplication of articles. All you have to do is read the story, summarize it in not more than 100 words then write your comments and reaction in not more than 200 words. Once you are done, save the file using this naming convention: MARK109<section>-Reaction Paper-<Your Last Name>. Send the file to me via email on or before Friday, 13 June.
As you react to the article, keep in mind the marketing and management concepts you have learned thus far and see how these concepts become real in the actual world of business: Is the company on the right track? Can you see their strategy? Will it work? Why or why not? How will the competitors respond? Who do you think will win? Is that their competitive advantage? How do you describe their marketing strategy with respect to the 4Ps? How should business respond to the new regulations? Good luck and see you on Saturday!
And welcome to the exciting world of International Marketing. In this course, you will get to know several great brands and emerging brands; and Filipino companies that are home-grown and has successfully made it to the global arena.
During my first lecture, I laid down the course objectives and target learning outcomes of the course. We also discussed the class requirements and the tools that we will be using to facilitate our learning process.
Except for the 8:30 am class (MARK 109-3), Learning Groups have been formed and assignments for the next session have been announced. Watch out for the detailed instructions on my next blog post.
I end with two items to inspire you this semester - this being your last full year in school and by around this time next year, you will all be embracing the challenges of a full adult life. The first is a "letter" to your generation from the founder of Virgin Group Richard Branson, and the second item is the short video which I also presented during our first session, entitled Are you Ready for the Future?
If I were 22 today, I would embrace the opportunities technology has given us. While I am in my sixties, I am incredibly excited about the transformative power of the web and all sorts of new technology. From opportunities to tackle climate change to research to beat terrible diseases, as well as inventions to improve everyone's lives, I am sure the coming years will be a period of tremendous innovation. Most 22-year-olds today think that the way to make their fortunes is through setting up tech businesses, and it is true that can be a fruitful direction. But other more conventional businesses shouldn't be forgotten. There are still plenty of different sectors that need shaking up. It is more important to follow your passion than going into tech simply to make a fortune. Not everybody is technically minded anyway, and if you don't really love what you do you won't succeed.
So, there-- have a blast and start building your future. Now.
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