Wednesday, February 25, 2015

Freedom Regained This Day in 1986

A bit of history. Today is the 29th anniversary of the culmination of the Filipino people's struggle against Ferdinanad E. Marcos and his authoritarian regime. This day in 1986 is the day when People Power gained world wide attention-- a template for non-violent regime change that has since been emulated in other parts of the world.

For young people like you who were born after 1986, the lessons of dictatorship under Marcos and freedom/liberty after EDSA should not be taken for granted. Stay critical. Question everything.

Here is a song to remember EDSA 1986, from the album Lean Alejandro: The Musical.

Back to School Work. Here are your assignments for Saturday, 28 February. Note that ALL GROUPS are given a task assignment. Persuasion/Influence assignments should also be turned in by Saturday.

Links to the source documents are as follows:

Trends 1: How Our Brain Determines if the Product is Worth the Price
Trends 2: The Business of Behavioral Economics
Text: Beyond Price Tag
Tools: Behavioral Event Modeling

For the Think-Pieces, topics are as follows:

Marketing Lessons from Presidential Elections
Top 3 Instagram Trends for Marketers
A Breakup Letter to Facebook from Eat24
The Dawn of Marketing's New Golden Age
Social Media without grassroots action not enough for winning a campaign
Customer Experience is a High-Wire Act and Customer Service is the Net

Bonus 1. Watch this full episode of Crowd Control, a National Geographic (NatGeo) production hosted by Behavior Expert Daniel Pink. This episode is also related to the Tools Topic: Behavior Event Modeling.

Bonus 2. First 5 correct answers to this question will get a token from me: Who is Lean Alejandro and what role did he play in Philippine political history? Tag me with your answers in 140 characters via Twitter.

That's all for now. See you on Saturday.

Wednesday, September 10, 2014

International Marketing: Assignments for September 13

Please see below the list of assignments for this week's session. I understand that the 8:30am class (MARK109-3) will also have their defense on Saturday, coinciding with our class. Therefore, MARK 109-3 will have no class on Saturday BUT reaction papers should be submitted as scheduled.

Here are the topics for your reaction paper. There are 6 videos to choose from. These are topics that are very much related to our previous topic: Channel Strategies. Avoid duplication of topics, unless there are 7 people in your group.

Everyone is encouraged to watch the videos or read the articles, even if it is not yet your turn to make a reaction paper.