How are you doing with your International Marketing Paper?

Hello!

I hope you have made good progress with your papers by now. Be sure that you've read the Guide to Developing an International Marketing Plan.

As previously announced, you are to focus on your paper this week, hence no class tomorrow, 27 September.

Here are some more instructions before we finally end the semester:

1. Due to the monsoon rains and subsequest cancellation of classes last Saturday, we missed our last class day, and the last chapters of our class reporting. In lieu of the live reports, reporting groups are now required to submit their chapter reports in MS PowerPoint format. Include case discussions and examples in the presentation. The report should be sent to me via email not later than 1 October.
2. Everyone should fill out the Class Directory (click to see the file) ASAP. I'll be sending you an email to a link where you will be asked to do a peer evaluation of your group mates' individual contributions to our class assignments. I request everyone to fill this in immediately so we will not be delayed in the submission of grades. IF by chance your class presidents have an MS Excel or MS Word file of your email addresses, that can also be sent to my email.
3. Finally, please be reminded that the International MArketing Paper is due on 4 October 2014- in printed format. I can accept your papers from 9am-11am ONLY - at the University Library. After 11am, I will have to compute your final grades for submission on the same day. Class cards will be available for distribution starting 4pm of 4 October.

Should you have questions or clarifications on these instructions, or with your papers, please don't hesitate to get in touch with me - you know how!

Good luck!

International Marketing: Assignments for September 20

Hi there,

Please find below the topics for your reaction papers:

Democracy for sale

Breast-feeding: A Philippine battleground

Top 10 Super Bowl Commercials of All Time

Every Content Marketer Needs an EditorRethinking the 4 P'sThe New Mad Men Of Advertising Are... EverywherePublic Relations in the Philippines: It’s a ‘love’ thingSecrets of the Superbrands

The Silent Killer of New Products: Lazy Pricing
7 awesome QR code marketing campaigns
How to Market Test a New Idea

For the rest of the class, please find below your team assignments:

As mentioned last Saturday, September 20 is our last class day. September 27 should be devoted for the preparation of your paper. Guidelines have been posted and can be viewed here.

See you.

International Marketing: Assignments for September 13

Please see below the list of assignments for this week's session. I understand that the 8:30am class (MARK109-3) will also have their defense on Saturday, coinciding with our class. Therefore, MARK 109-3 will have no class on Saturday BUT reaction papers should be submitted as scheduled.

Here are the topics for your reaction paper. There are 6 videos to choose from. These are topics that are very much related to our previous topic: Channel Strategies.  Avoid duplication of topics, unless there are 7  people in your group.

Everyone is encouraged to watch the videos or read the articles, even if it is not yet your turn to make a reaction paper.

How containerization shaped the modern world - Sir Harold Evans

Amazon. Facebook. Now Google drones?

Walmart Supply Chain

Inside FedEx's 'Superhub' During Christmas Rush

A Behind the Scenes Look at Starbucks Global Supply Chain

We are Maersk - We make change happen

I'm expecting a lively discussion on Saturday. See you then.

International Marketing Debate: Best Speakers and Best Teams

As already announced in class, this is to put on record the best performing speakers and the best performing teams during our Face Off: The International Marketing Debate. 

First, here are the best speakers and what the jury said in picking them as such:

In choosing the best speaker, we based it on the following criteria: first is the content of the speaker’s topic, how comprehensive and concise it is in describing the said issues. Next is how the speaker delivered his topic and accepts the questions and arguments that the opposing team conveyed. And last one is by how the orator works with his team. 

As a result, the best speaker/interrogator is Sarah Tabaniag from the negative team because she handled her questions confidently together with her partner. She was straight forward with her interrogation and see to it that everything goes with their plan. 

Louie Erickson Pascual from the negative team is chosen as the best speaker in Topic 2. Although his team didn’t win as the best team, Pascual had shown an amazing effort and quality for bringing his team through his words and counter arguments as the opposing team bombarded them with intimidating interrogations.

The first debating team were all good and they all had the potential to be the best speaker, but there was one who stood out from them all. He is Adam Rafael Senica from the Affirmative team. We chose him because we saw in him most of the qualities included in the criteria. He is the closing speaker in the said team but you will definitely notice him, because he showed his awareness and knowledge about both the Affirmative and Negative side. You will see the confidence he has and the informative response he gave to the rebuttals of the negative team. Mostly, he showed the right manners in the debate: loud and clear voice, no unnecessary movements and eye contact to each other.

For the second topic, we decided to choose Arjelyn Armenta to be the best speaker. Ms.Armenta for us is the most efficient in both Affirmative and Negative. You will see, that she attentively listens to the questions thrown by the Negative team and she is good in giving her response. In her speech, you will definitely understand what she wants to deliver and clarify to the Negative side (sic). She spoke well and clearly. 

The best speaker is RuzelleAlcantara who spoke well in her arguments and used the documents available to their team. She also delivered a good closing speech. 

 The best speaker is Charlene Salazar who delivered her argument well and used the documents in her argument. Teamwork was also visible, most especially because arguments were not repeated and the group organized their arguments.

The best performing teams were chosen based on Evidence (substance of facts and arguments), Delivery (debating skills and organization), Interpellation (quality of questions and answers), and the quality of Rebuttal Speech.

The best performing teams in the order of class assignments are the following:

Block 1

Block 2

Block 3

Again, congratulations to all groups for giving a good fight. I also commend all Special Teams for dutifully exercising their role as moderator and jury during the debate.

From my previous post, may I remind everyone what the International Debate Education Association (IDEA) tells us about the importance of debate.

The process of debate offers profound and lasting benefits for individuals, for societies and for the global community as a whole. With its emphasis on critical thinking, effective communication, independent research and teamwork, debate teaches skills that serve individuals well in school, in the workplace, in political life and in fulfilling their responsibilities as citizens of democratic societies. Once students have learned how to debate, they are better able to critically examine the pronouncements of their political representatives and to make informed judgments about crucial issues. - International Debate Education Association

International Marketing: September 6 Session Assignments

These are the assignments for this week's session. As stated, make the report short and sweet- focus on the strategies, illustrations, cases and examples. You know the drill.

ALERT: For the 8:30 am class, Group 1 and Group 2 will be presenting, 1 hour each. 

Topics for the Reaction Paper:

Sustagen: Susy and Geno

12 Philippine companies that should really start accepting Bitcoin

What are brands for?

Beyond The Ice Bucket, The Real Challenge Is New Donor Retention

11 Biggest Business Trends in the Philippines -2014

PH jumps 7 notches in WEF competitiveness rankings

Avoid the Mute Button: DOs and DON’Ts of self-promotion on social media

See you on Saturday!