My apologies for the late post. Here are your group assignments for the week. Note that this is a new iteration since we have now entered the second half of the semester.
The report should not take more than an hour. Skip the concepts and definition of terms since we all know by now the fundamentals of Marketing. Get direct to the point. Discuss the examples, illustrations and cases presented in the chapter. Usual reporting criteria applies.
Lastly, I've noticed a decline in Marketing News shared over Twitter these past few weeks. Let's get back to the habit of sharing what you've read or what caught your attention: news, stories, articles, videos, photos. You may add up your thoughts about the topic in 140 words or less.
The semester is about to end, so here is how we are going to end it: an international marketing proposal for a company based in the Philippines.
This is a group assignment.
To begin your writing process, you need to choose a company or a product to market in an international jurisdiction. Coincidentally, this weekend, 22-24 August is the 10th Global Pinoy Bazaar where Filipino-made products will be displayed in an exposition at the World Trade Center in Pasay City.
Instead of conducting our regular class on Saturday, I enjoin you to drop by the 10th Global Pinoy Bazaar anytime from 23-24 August to choose from among the exhibitors what you think is the most promising product from the most interesting exhibitor at the expo. The Bazaar is open from 11AM to 9PM.
ALERT: For the 8:30AM class, we will hold class session for your International Marketing Debate on Saturday, 23 August. You may visit the bazaar after class or on Sunday.
Admission fee however will be collected at P100 per person. If that will be a problem in your group, you may just assign 2-3 people to attend the bazaar to scout for your paper topic. Group members can chip in for the admission fee of those attending. Those not attending may be assigned other tasks related to completion of your International Marketing Proposal. In other words, make teamwork work for you.
But if you want to get additional exposure and experience, I strongly suggest you to be there.
Here is what you will do at the Bazaar:
Look around for what you believe is the most interesting and most promising product to introduce in an international market.
Mingle around, talk to the owners, ask questions. Be genuinely interested.
Test the product as much as you can. If it is a food and there's a free tasting, grab the chance. If they sell shoes, try it.
Ask for calling cards - and the product/company's Twitter/ Instagram accounts
Take a photo with the product that you liked. Post them later on Twitter/Instagram. Tag the company and the organizer @YabangPinoy plus #MARK109 and #YabangPinoy
Tell them you are a Marketing student and you are interested to help them devise a marketing strategy for the product's entry to the international market (as part of your International Marketing course). You may tell them after the event (via email or Twitter) as the owners will be understandably busy with other customers at the bazaar.
Pick at least three products/companies. Your group will later decide which one is most interesting/promising.
Here are the guidelines for the class debate on Saturday. As I have said in class, the debate is your mid-term requirement.
First, let us answer a fundamental question: why debate?
The process of debate offers profound and lasting benefits for individuals, for societies and for the global community as a whole. With its emphasis on critical thinking, effective communication, independent research and teamwork, debate teaches skills that serve individuals well in school, in the workplace, in political life and in fulfilling their responsibilities as citizens of democratic societies. Once students have learned how to debate, they are better able to critically examine the pronouncements of their political representatives and to make informed judgments about crucial issues. - International Debate Education Association
As students of Marketing and Business Administration, you should develop confidence in presenting an idea, taking a position and defending it, and convince other people to accept your position as their own. These skills are necessary in real life- during a job interview, when pitching a plan or a product to a client, or when marketing a product to your target customers. You must learn how to make sound arguments, learn to get your facts and make these facts work for you. You must also learn how to accept a differing opinion, demolish and ultimately, win an argument. Lastly, our debate exercise will allow you to work in teams, do research together, and conduct your presentations with grace under pressure. This debate exercise will test all these, plus your understanding of International Marketing.
You will be judged according to the following criteria: Evidence (or substance of facts and arguments presented) - 25% Delivery (how the arguments are presented) - 30% Interpellation (how questions were answered; how you question the opposing team) - 30% Rebuttal/Closing Speech (how you counter the arguments presented by the opposing team) - 15%
The best speaker on the other hand will be judged according to (1) content or substance of the arguments, (2) quality of delivery and (3) teamwork.
For content (40%), the speaker must demonstrate:
Relevant, reasonable and consistent arguments with a defined structure and coherent points. Introduces some evidence to support argument. It should be of high quality argument, imaginative and coherent. Sound arguments should be backed up by examples or evidence, and must deal fully with the subject and is challenging for the other side to respond to.
For delivery (40%), the speaker must:
Have a good quality performance in which the speaker only uses brief notes occasionally, only uses wild hand actions where appropriate and has a confident air which is rarely put off by the acrobatics of other competitors. The speaker speaks clearly and makes eye contact with the panel and the competitors and does not appear to be rushing or dragging out their speech.
The speaker must speak confidently at the perfect tempo and must be able to deal with heckling and requests to give way effectively. He/She must never lose his/her place and appear to have the entire debate under his/her control.
For teamwork (20%), the speaker must:
Show clear evidence of team preparation with each member aware of the topics he/she is to cover to avoid excessive repetition of the partner's arguments. References to partner's arguments appear natural and unscripted.
Remember that the debating teams must present their arguments based on:
Whether or not it is Necessary? (Necessity)
Whether or not it is Beneficial? (Beneficiality)
Whether or not it is Practical? (Practicability or Do-ability)
You may view the following videos as further references:
