Sunday, December 14, 2014

Introduction to MARK 110: Consumer Behavior with Research Applications

Hello there!

I understand that there are glitches in our class schedule and room assignments that I hope will be resolved when we get back to school in January 2015. Here is a quick recap of administrative matters:
  1. My class schedule and room assignment is shown above. For irregular students, you may choose any of the MARK 110 class schedule above, and let me know which one you are joining.
  2. For regular blocks, kindly make sure that our room assignement is the final one, and please let me know before our first class next year: January 10.
  3. You need to form 5 groups per class. 
  4. You need to send me your class directory complete with mobile numbers, email addresses and listed according to your grouping.
  5. Follow my on Twitter (@notty_romero) and/or Google+ so you can get regular updates about the class. 
For those who missed the first meeting, here are 2 slide decks that I presented:

About Me: A brief introduction about myself, especially for Entre 4-1 and 4-2 classes.


Introduction to the Course and Class Requirements:


Due to time constraints, only MM 4-2 have completed the Class Activity on What type of consumer are you (family/individual). For Entre 4-1 and Entre 4-2, this is an outstanding assignment that you need to submit as a group. Some Entre 4-1 students have already submitted via email. For those who have not done so, you have until Saturday, December 20.

The next assignment is another group assignment- a write-up on the types of people (consumer profiling) you meet in a particular marketplace (restaurant, mall, supermarket,etc). See instructions and samples in the presentation above. MM 4-2 and Entre 4-1 have already submitted last Saturday. For Entre 4-2 and irregular students, this assignment is due on Saturday, December 20.

For everyone, please find time to read the books/ references for this class during the holidays. Give yourself the gift of READING.


There are more things to do, and so little time left. Watch out for more announcements. Happy Holidays!


Thursday, December 4, 2014

Welcome to Consumer Behavior

Hello, everyone!

I must apologize for missing a lot of classes this semester. I was only informed of my teaching assignment Week 2 November, and I had a hard time cancelling my Saturday commitments made prior to receiving the teaching load. Nevertheless, I am sorry.


Yes, the holiday is over. Our class will meet on Saturday, 6 December. See you then.

Meantime, some cathing up is in order.

Download the following reading resources for the course through the links below. I expect everyone in the class to have read at least Chapter 1: An Introduction to Consumer Behavior of Solomon et. al. by Saturday.

Main Text: Consumer Behavior: A European Perspective, 3rd Edition, Solomon, et al

Readings:  

  1. Buzz or Zap: Consumer Psychology for the 21st Century, T.L. Brink
  2. Influence: The Psychology of Persuasion, Robert Cialdini, PhD
  3. Why We Buy, Paco Underhill
May I request MM 4-2 students to share these instructions to Entrep 4-1 and Entrep 4-2 blocks.


For Entrep 4-1 and Entrep 4-2, If you've found your way to this blog, happy landing!

We will use this space in the web as an extension of our classroom learning experience. Here you will find class announcements, summaries of discussions, and other important matters relating to our class. Feel free to leave a comment, or to start a discussion.

Other things that you should be ready by Saturday are the following:

  1. A Gmail/Google+ account
  2. A Twitter account 
Until then. Regards and #StaySafe.                 

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