Welcome to Consumer Behavior

Hello, everyone!

I must apologize for missing a lot of classes this semester. I was only informed of my teaching assignment Week 2 November, and I had a hard time cancelling my Saturday commitments made prior to receiving the teaching load. Nevertheless, I am sorry.

Yes, the holiday is over. Our class will meet on Saturday, 6 December. See you then.

Meantime, some cathing up is in order.

Download the following reading resources for the course through the links below. I expect everyone in the class to have read at least Chapter 1: An Introduction to Consumer Behavior of Solomon et. al. by Saturday.

Main Text: Consumer Behavior: A European Perspective, 3rd Edition, Solomon, et al

Readings:  

1. Buzz or Zap: Consumer Psychology for the 21st Century, T.L. Brink
2. Influence: The Psychology of Persuasion, Robert Cialdini, PhD
3. Why We Buy, Paco Underhill

May I request MM 4-2 students to share these instructions to Entrep 4-1 and Entrep 4-2 blocks.

For Entrep 4-1 and Entrep 4-2, If you've found your way to this blog, happy landing!

We will use this space in the web as an extension of our classroom learning experience. Here you will find class announcements, summaries of discussions, and other important matters relating to our class. Feel free to leave a comment, or to start a discussion.

Other things that you should be ready by Saturday are the following:

1. A Gmail/Google+ account
2. A Twitter account 

Until then. Regards and #StaySafe.