Class Assignments for 30 August

My apologies for the late post. Here are your group assignments for the week. Note that this is a new iteration since we have now entered the second half of the semester.

The report should not take more than an hour. Skip the concepts and definition of terms since we all know by now the fundamentals of Marketing. Get direct to the point. Discuss the examples, illustrations and cases presented in the chapter. Usual reporting criteria applies.

For the Reaction Papers, here are the topics:

Why Marketers Want to Make You Cry

What entrepreneurs can learn from Jollibee’s ‘Chickenjoy’ supply problem

Why I refuse to join the ALS Ice Bucket Challenge

Startup Marketing And How Emotion Drives Customer Action

Obama campaign manager is Uber’s new SVP for Policy and Strategy

Letting people ‘steal’ your ideas can make business sense

Why cruise ships aren’t docking on our shores anytime soon

Lastly, I've noticed a decline in Marketing News shared over Twitter these past few weeks. Let's get back to the habit of sharing what you've read or what caught your attention: news, stories, articles, videos, photos. You may add up your thoughts about the topic in 140 words or less.

See you all on Saturday!