For the rest of the class, please find below your team assignments:
As mentioned last Saturday, September 20 is our last class day. September 27 should be devoted for the preparation of your paper. Guidelines have been posted and can be viewed here.
Here are the guidelines for the class debate on Saturday. As I have said in class, the debate is your mid-term requirement.
First, let us answer a fundamental question: why debate?
The process of debate offers profound and lasting benefits for individuals, for societies and for the global community as a whole. With its emphasis on critical thinking, effective communication, independent research and teamwork, debate teaches skills that serve individuals well in school, in the workplace, in political life and in fulfilling their responsibilities as citizens of democratic societies. Once students have learned how to debate, they are better able to critically examine the pronouncements of their political representatives and to make informed judgments about crucial issues. - International Debate Education Association
As students of Marketing and Business Administration, you should develop confidence in presenting an idea, taking a position and defending it, and convince other people to accept your position as their own. These skills are necessary in real life- during a job interview, when pitching a plan or a product to a client, or when marketing a product to your target customers. You must learn how to make sound arguments, learn to get your facts and make these facts work for you. You must also learn how to accept a differing opinion, demolish and ultimately, win an argument. Lastly, our debate exercise will allow you to work in teams, do research together, and conduct your presentations with grace under pressure. This debate exercise will test all these, plus your understanding of International Marketing.
You will be judged according to the following criteria: Evidence (or substance of facts and arguments presented) - 25% Delivery (how the arguments are presented) - 30% Interpellation (how questions were answered; how you question the opposing team) - 30% Rebuttal/Closing Speech (how you counter the arguments presented by the opposing team) - 15%
The best speaker on the other hand will be judged according to (1) content or substance of the arguments, (2) quality of delivery and (3) teamwork.
For content (40%), the speaker must demonstrate:
Relevant, reasonable and consistent arguments with a defined structure and coherent points. Introduces some evidence to support argument. It should be of high quality argument, imaginative and coherent. Sound arguments should be backed up by examples or evidence, and must deal fully with the subject and is challenging for the other side to respond to.
For delivery (40%), the speaker must:
Have a good quality performance in which the speaker only uses brief notes occasionally, only uses wild hand actions where appropriate and has a confident air which is rarely put off by the acrobatics of other competitors. The speaker speaks clearly and makes eye contact with the panel and the competitors and does not appear to be rushing or dragging out their speech.
The speaker must speak confidently at the perfect tempo and must be able to deal with heckling and requests to give way effectively. He/She must never lose his/her place and appear to have the entire debate under his/her control.
For teamwork (20%), the speaker must:
Show clear evidence of team preparation with each member aware of the topics he/she is to cover to avoid excessive repetition of the partner's arguments. References to partner's arguments appear natural and unscripted.
Remember that the debating teams must present their arguments based on:
Whether or not it is Necessary? (Necessity)
Whether or not it is Beneficial? (Beneficiality)
Whether or not it is Practical? (Practicability or Do-ability)
You may view the following videos as further references:
Before we proceed to our next lesson, may I enjoin everyone to watch these culture-sensitive advertisement videos by HSBC, an international bank that has positioned itself as "the world's local bank" and prides itself with its deep understanding of cultures where it operates.
For those who will be writing a reaction paper, you may include the collection of videos above as one of the topic choices for your reaction paper. Other topics are the following:
And welcome to the exciting world of International Marketing. In this course, you will get to know several great brands and emerging brands; and Filipino companies that are home-grown and has successfully made it to the global arena.
During my first lecture, I laid down the course objectives and target learning outcomes of the course. We also discussed the class requirements and the tools that we will be using to facilitate our learning process.
Except for the 8:30 am class (MARK 109-3), Learning Groups have been formed and assignments for the next session have been announced. Watch out for the detailed instructions on my next blog post.
I end with two items to inspire you this semester - this being your last full year in school and by around this time next year, you will all be embracing the challenges of a full adult life. The first is a "letter" to your generation from the founder of Virgin Group Richard Branson, and the second item is the short video which I also presented during our first session, entitled Are you Ready for the Future?
If I were 22 today, I would embrace the opportunities technology has given us. While I am in my sixties, I am incredibly excited about the transformative power of the web and all sorts of new technology. From opportunities to tackle climate change to research to beat terrible diseases, as well as inventions to improve everyone's lives, I am sure the coming years will be a period of tremendous innovation. Most 22-year-olds today think that the way to make their fortunes is through setting up tech businesses, and it is true that can be a fruitful direction. But other more conventional businesses shouldn't be forgotten. There are still plenty of different sectors that need shaking up. It is more important to follow your passion than going into tech simply to make a fortune. Not everybody is technically minded anyway, and if you don't really love what you do you won't succeed.
So, there-- have a blast and start building your future. Now.
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