International Marketing: Week 6 Assignments

Before we proceed to our next lesson, may I enjoin everyone to watch these culture-sensitive advertisement videos by HSBC, an international bank that has positioned itself as "the world's local bank" and prides itself with its deep understanding of cultures where it operates.

For those who will be writing a reaction paper, you may include the collection of videos above as one of the topic choices for your reaction paper. Other topics are the following:

PNoy signs law allowing full entry of foreign banks in PH

Communication patterns around the world

Nissan CEO: Don't Fear Making Waves

The Gentle Art of Crossing Borders

The rise of the sharing economy

For group assignments, here you go:

See you guys on Saturday!