For young people like you who were born after 1986, the lessons of dictatorship under Marcos and freedom/liberty after EDSA should not be taken for granted. Stay critical. Question everything.
Here is a song to remember EDSA 1986, from the album Lean Alejandro: The Musical.
Back to School Work. Here are your assignments for Saturday, 28 February. Note that ALL GROUPS are given a task assignment. Persuasion/Influence assignments should also be turned in by Saturday.
Links to the source documents are as follows:
Trends 1: How Our Brain Determines if the Product is Worth the Price
Trends 2: The Business of Behavioral Economics
Text: Beyond Price Tag
Tools: Behavioral Event Modeling
For the Think-Pieces, topics are as follows:
Marketing Lessons from Presidential Elections
Top 3 Instagram Trends for Marketers
A Breakup Letter to Facebook from Eat24
The Dawn of Marketing's New Golden Age
Social Media without grassroots action not enough for winning a campaign
Customer Experience is a High-Wire Act and Customer Service is the Net
Bonus 1. Watch this full episode of Crowd Control, a National Geographic (NatGeo) production hosted by Behavior Expert Daniel Pink. This episode is also related to the Tools Topic: Behavior Event Modeling.
That's all for now. See you on Saturday.
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