Influence has sold over 2 million copies and has been translated into twenty-six languages. It has been listed on the New York Times Business Best Seller List. Fortune Magazine lists Influence in their "75 Smartest Business Books." Harvard Business Review lists Dr. Cialdini's research in "Breakthrough Ideas for Today's Business Agenda" (Wikipedia)We have covered 4 chapters so far (including the introduction), and the last 3 chapters (plus Epilogue) will be the subject of our class reporting on Saturday.
I have mentioned that your next TEST assignment will involve replicating one of the many social experiments (or anecdotes) conducted by Cialdini based on the 6 principles (Weapons of Influence) as narrated in his book, and test the result whether it applies to Filipino consumers (and if not, why not). Cialdini's principles are also summarized as the 6 Shortcuts to Persuasion:
- Reciprocity
- Commitment and Consistency
- Social Proof
- Authority
- Liking
- Scarcity
Please watch the 2 videos below for a summary of these 6 principles.
To make this exercise immediately useful, I encourage you to pick something that can help you with your Practicum (for Entrep students) in terms of sales and promotions. MM students should look at collaborating with other Entrep classes (or your Entrep groupmates) in conducting the exercise.
This particular TEST assignment is due on next Saturday, 21 February or until we have covered all 6 principles. I am giving you more time to prepare and perhaps adjust or improve your methods to suit your market. BUT- be prepared to propose an experiment on Feb 14.
You can do the experiment several times as long as you record the process and the results each time you do it.
Remember to do this FOR GOOD, and not for evil purpose. Remember to practice ethical behavior at all times.
Here is a personal example of a social experiment that I did back in 2009. It does not explicitly gave details of the 6 persuasion principles that I used but you can read them between the lines.
Group Assignments for Saturday, 14 February are as follows.
Trends
Tools and Text
Think-Piece topics are as follows:
Fifty Shades of Grey Arouses Sex Toy Boom
Coke bets on premium milk
2014 Top 10 YouTube Ads in PHL
Prudent Questions, Evasive Answers (What went wrong here?)
Get to know Kickstart
The Psychology of Shopping
Fortune 500 List 1955 vs 2014
Bringing an Entreprenuerial Mindset to the World's Failing Systems
Other Matters:
I have told you before that I volunteered as Community Ambassador for Hootsuite Media, Inc., a tech company that provides a social media management platform. Well, Hootsuite is recruiting for new ambassadors. There are many opportunities await you as an Ambassador for Hootsuite- free training, access to social media trends and strategies, and an opportunity to be part of a global community of social media users. This is also a good training ground for you if you plan on taking Social Media Marketing jobs in the future, or thinking of becoming a social media community manager yourself.
If you are a savvy online networker, enjoy sharing your social media knowledge and insight, or are simply passionate about social media, we invite you to apply to share your passion for Hootsuite by becoming a Hootsuite Ambassador.
If you are interested, follow me on Twitter @notty_romero and send a tweet stating why you want to be part of Hootsuite Ambassador program. I'll personally recommend the first 5 students to do so.
I have been asked last time in class what types of messages I am tweeting about. Well, here are my Top 7 topics:
- Marketing (and school-related) stuff
- Social Media stuff/ Hootsuite materials
- Internship and Job Opportunities that I come across with
- #Mindanao matters (as I am from Mindanao)
- Personal stuff - basically what I am doing
- Political stuff and opinions in 140 characters
- Hot deals (promos and all)
I hope to see more of you in Twitter.
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