As mentioned before, group reporting will be rated using the following criteria: informative value, creativity and interactivity. No PowerPoint presentation is necessary. Use you creativity, and employ various interactive learning methods to involve the whole class in the discussions.
Other recent articles that you may have come across with can also be used as reference. Talk among your group so there will be no duplication of articles.
All you have to do is read the story, summarize it in not more than 100 words then write your comments and reaction in not more than 200 words. Once you are done, save the file using this naming convention: MARK109<section>-Reaction Paper-<Your Last Name>.
Send the file to me via email on or before Friday, 13 June.
All you have to do is read the story, summarize it in not more than 100 words then write your comments and reaction in not more than 200 words. Once you are done, save the file using this naming convention: MARK109<section>-Reaction Paper-<Your Last Name>.
Send the file to me via email on or before Friday, 13 June.
As you react to the article, keep in mind the marketing and management concepts you have learned thus far and see how these concepts become real in the actual world of business: Is the company on the right track? Can you see their strategy? Will it work? Why or why not? How will the competitors respond? Who do you think will win? Is that their competitive advantage? How do you describe their marketing strategy with respect to the 4Ps? How should business respond to the new regulations?
Good luck and see you on Saturday!
Good luck and see you on Saturday!
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