International Marketing: Week 6 Assignments

Before we proceed to our next lesson, may I enjoin everyone to watch these culture-sensitive advertisement videos by HSBC, an international bank that has positioned itself as "the world's local bank" and prides itself with its deep understanding of cultures where it operates.

For those who will be writing a reaction paper, you may include the collection of videos above as one of the topic choices for your reaction paper. Other topics are the following:

PNoy signs law allowing full entry of foreign banks in PH

Communication patterns around the world

Nissan CEO: Don't Fear Making Waves

The Gentle Art of Crossing Borders

The rise of the sharing economy

For group assignments, here you go:

See you guys on Saturday!

Christmas in July

Christmas has arrived early - since all of you have been good boys and girls - except for your habit of not reading your textbook- which is not nice at all, we will NOT be holding a class on Saturday, 26 July 2014, to give you the opportunity to enjoy your conference till late night of Friday.

We will meet again on 2 August 2014. Group assignments will be posted soon.

Meantime, I expect you to be reading your trigger documents and other references for the Face Off: The International Marketing Debate, which is slated to happen on 9 August.

Enjoy your conference and remember to be social - share, tweet and upload key highlights- and build your network by making new friends.

International Marketing: Week 5 Assignments

Topics for Reaction Paper:

Why Observing Foreign Culture Can Lead to Business Success

Group says food self-sufficiency is solution to high prices of garlic

In Africa, a Cube and a Parachute test consumer demand

Foreign suitors woo local banks ahead of deregulation

Philippines pursues free trade talks with European bloc

A billion shades of grey

Why Foreigners Stay in China

Details of Assignments:

As always, questions or clarifications should be raised in the comment section below so others can keep track of the answers.

Thanks, and see you!

Face Off: The International Marketing Debate

Topic 1: Resolve, that the Philippines should lift restrictions on foreign ownership for inclusive and accelerated growth

Here are trigger documents that you can use as references:

‘Phl missing out on huge investments due to Charter restrictions’
Business roots for Charter change as House hearings begin
Arangkada Philippines: Foreign Equity and Professionals
Charter Change Proponents Are Misinformed
Defending economic sovereignty

• 

Topic 2: Resolve, that the Philippines should harness its mineral potential as a source of competitive advantage

Here are trigger documents that you can use as references:

Realizing the Philippines’ Mining Potential 

ARANGKADA PHILIPPINES 2010: Mining Potential
Philippine mining situation at a glance

The Golden Mean In Mining: Talking Points

Breaking New Ground: Mining, Minerals and Sustainable Development

NOTES:

1. Trigger documents are meant to keep you started by getting yourselves familiar with arguments from both sides. After reading the trigger documents, you can start getting more sources by reading opinion articles, positions papers, or by interviewing credible resource persons on the topic.
2. Please also read the rules on debate that we will follow-- here and here. Full mechanics will be discussed in our meeting on 19 July.
3. Special Teams should also read the trigger documents and do your own research of the topic.
4. Send your comments or questions below so others can track the discussions.

Good luck!

International Marketing Week 4 Assignments

Happy New Month! Please see below your class assignments for our meeting on Saturday, 5 July.

Reflection Paper:

Japan under our skin

Introducing Project #LIVE, a documentary that explores the new age of storytelling and it means for brands

Volkswagen in America: Beetling back to success

APEC strengthening mining sustainability

Britain would be foolhardy to isolate itself
The Psychology of Color in Marketing and Branding
Solaire Resort and Casino unveils new plane livery


Details of assignments:

If you have questions or clarifications, please raise them in the comment section below so others can keep track of the answers.

Thanks, and see you!