Tuesday, January 27, 2015

Step Up Your Game! Assignments for January 31

We are halfway through the semester, and the first month of the year is almost over.

That's good news!

The bad news is this: I'm not happy with the group reports/presentations. We need to step up. 


I'd like you to read this short article on making effective presentations. The last part (Section 3- After the Presentation) is not anymore relevant. Skip that part.

As I have told you before, presentations should be short and sweet, focusing on the most important items of your report. Not everyone in your group need to stand up and deliver (more like read!) his/her spiel. Your teammates are your resource, use them wisely. Divide the work. Rotate roles. 

Here are the things that I will be expecting starting next week:
  1. Reporting groups should read the Chapter Readings (for Text) or the assigned article/s (for Trends and Tools)
  2. Assign a reporter (maximum of 3 reporters per group; rotate the reporting roles)
  3. Other group members may be given special roles by the group leader (prepare the visuals, look for additional learning matnerials- video, photo, drawing, etc., add spice to the reporting (games, quizzes, demonstrations). Non-reporting group members can join the discussions during Q&A. They may also be asked to explain/expound some parts of the report.
  4. Reporting members should present their report to the Reporting Group 1 or 2 days before Saturday (class time). Treat it as a rehearsal- ask questions, clarify concepts, test your understanding of the topic. Help the reporting members deliver an excellent presentation. Do this as many times until your group is satisfied.
  5. Rotate reporting roles. Those who have reported this week should not be reporting next week.
Specific reminders:
  1. Whether preparing for an oral presentation or a write-up (Think-Piece), it is important for you to first understand your material or topic.
  2. Outline your report/ write-up before you finalize it.
  3. A good report/write up should have three main parts: Introduction, Body and Conclusion.
  4. In Introduction, you give your audience the purpose of your presentation, a background of your topic, and some definition of terms/ concepts.
  5. The Body contains the meat of your report. Concentrate on the most important items. Use graphics/drawings/charts/etc to get your message across.
  6. In Conclusion, you sumarize your presentation, give your audience 3-5 takeaways or things that they should remember, and end your presentation. 
This Saturday's topics are as follows:

Text (Learning Group 1): Chapters 8,9 and 10, Consumer Behavior by Solomon, et al
Tools (LG 3): We will extend the discussions on Tools: Laddering. Your Test assignment is also extended until next week. Reporting Group is given 15-30 minutes to explain and provide examples. Meantime, all of you are required to read more about Laddering. See this article, "Understanding Consumer Decision-Making with Means-Ends Research.
Think-Piece (LG 4) Topics can be found below. Email or hard copy is acceptable. Drive document preferred. 


Good luck, see you on Saturday!

As always, questions and clarifications should be posted below for everyone to see.

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