Final Exam Announcement

 

This is to inform everyone that the "mini-seminar" on Digital Marketing is already cancelled due to unavailability of a large room at the university.

 

Therefore, the final exam will take place on Saturday, 15 March 2014 during your regular class schedule. As I have mentioned last Saturday, you will be required to analyze a case and draw up a marketing plan for a fictitious company. This is an individual exam on various parts of a marketing plan with 10 bonus questions about your group marketing plan.

 

Each of you should bring at least 5 pages of writing paper and a ball pen.

See you, and please spread the word.