A bit of history. Today is the 29th anniversary of the culmination of the Filipino people's struggle against Ferdinanad E. Marcos and his authoritarian regime. This day in 1986 is the day when People Power gained world wide attention-- a template for non-violent regime change that has since been emulated in other parts of the world.
For young people like you who were born after 1986, the lessons of dictatorship under Marcos and freedom/liberty after EDSA should not be taken for granted. Stay critical. Question everything.
Here is a song to remember EDSA 1986, from the album Lean Alejandro: The Musical.
Back to School Work. Here are your assignments for Saturday, 28 February. Note that ALL GROUPS are given a task assignment. Persuasion/Influence assignments should also be turned in by Saturday.
Bonus 1. Watch this full episode of Crowd Control, a National Geographic (NatGeo) production hosted by Behavior Expert Daniel Pink. This episode is also related to the Tools Topic: Behavior Event Modeling.
Bonus 2. First 5 correct answers to this question will get a token from me: Who is Lean Alejandro and what role did he play in Philippine political history? Tag me with your answers in 140 characters via Twitter.
Last meeting, we were introduced to Dr. Robert Cialdini, a Psychology and Marketing professor at the Arizona State University and author of 1984 book Influence: The Psychology of Persuasion.
Influence has sold over 2 million copies and has been translated into twenty-six languages. It has been listed on the New York Times Business Best Seller List. Fortune Magazine lists Influence in their "75 Smartest Business Books."Harvard Business Review lists Dr. Cialdini's research in "Breakthrough Ideas for Today's Business Agenda" (Wikipedia)
We have covered 4 chapters so far (including the introduction), and the last 3 chapters (plus Epilogue) will be the subject of our class reporting on Saturday.
I have mentioned that your next TEST assignment will involve replicating one of the many social experiments (or anecdotes) conducted by Cialdini based on the 6 principles (Weapons of Influence) as narrated in his book, and test the result whether it applies to Filipino consumers (and if not, why not). Cialdini's principles are also summarized as the 6 Shortcuts to Persuasion:
Reciprocity
Commitment and Consistency
Social Proof
Authority
Liking
Scarcity
Please watch the 2 videos below for a summary of these 6 principles.
To make this exercise immediately useful, I encourage you to pick something that can help you with your Practicum (for Entrep students) in terms of sales and promotions. MM students should look at collaborating with other Entrep classes (or your Entrep groupmates) in conducting the exercise.
This particular TEST assignment is due on next Saturday, 21 February or until we have covered all 6 principles. I am giving you more time to prepare and perhaps adjust or improve your methods to suit your market. BUT- be prepared to propose an experiment on Feb 14.
You can do the experiment several times as long as you record the process and the results each time you do it.
Remember to do this FOR GOOD, and not for evil purpose. Remember to practice ethical behavior at all times.
Here is a personal example of a social experiment that I did back in 2009. It does not explicitly gave details of the 6 persuasion principles that I used but you can read them between the lines.
Group Assignments for Saturday, 14 February are as follows.
I have told you before that I volunteered as Community Ambassador for Hootsuite Media, Inc., a tech company that provides a social media management platform. Well, Hootsuite is recruiting for new ambassadors. There are many opportunities await you as an Ambassador for Hootsuite- free training, access to social media trends and strategies, and an opportunity to be part of a global community of social media users. This is also a good training ground for you if you plan on taking Social Media Marketing jobs in the future, or thinking of becoming a social media community manager yourself.
If you are a savvy online networker, enjoy sharing your social media knowledge and insight, or are simply passionate about social media, we invite you to apply to share your passion for Hootsuite by becoming a Hootsuite Ambassador.
If you are interested, follow me on Twitter @notty_romero and send a tweet stating why you want to be part of Hootsuite Ambassador program. I'll personally recommend the first 5 students to do so.
I have been asked last time in class what types of messages I am tweeting about. Well, here are my Top 7 topics:
Marketing (and school-related) stuff
Social Media stuff/ Hootsuite materials
Internship and Job Opportunities that I come across with
Here's something to motivate you. Let me share with you Stephen Covey's The 7 Habits of Highly Effective People. Habit 2 states, "Begin with the End in Mind".
Here's an excerpt, (in parentheses are mine):
So, what do you want to be when you grow up (or when you graduate)? That question may appear a little trite, but think about it for a moment. Are you--right now--who you want to be, what you dreamed you'd be, (capable of) doing what you always wanted to do? Be honest. Sometimes people find themselves achieving victories that are empty--successes that have come at the expense of things that were far more valuable to them. If your ladder is not leaning against the right wall, every step you take gets you to the wrong place faster.
Habit 2 is based on imagination--the ability to envision in your mind what you cannot at present see with your eyes. It is based on the principle that all things are created twice. There is a mental (first) creation, and a physical (second) creation. The physical creation follows the mental, just as a building follows a blueprint.
If you don't make a conscious effort to visualize who you are and what you want in life, then you empower other people and circumstances to shape you and your life by default. It's about connecting again with your own uniqueness and then defining the personal, moral, and ethical guidelines within which you can most happily express and fulfill yourself.
Begin with the End in Mind means to begin each day, a task, or project with a clear vision of your desired direction and destination, and then continue by flexing your proactive muscles (see Habit 1) to make things happen.
One of the best ways to incorporate Habit 2 into your life is to develop a Personal Mission Statement. It focuses on what you want to be and do. It is your plan for success. It reaffirms who you are, puts your goals in focus, and moves your ideas into the real world. Your mission statement makes you the leader of your own life. You create your own destiny and secure the future you envision.-
Surely, your future will not be defined solely by how well you did in school BUT mind you, the discipline you bring to your school work, the habits you formed in school, and the quality of work that you turn in - these are the things that you will bring with you AFTER college.
So there. I hope you'll find time to reflect on what you want to be in the near future, where you want to go, and what future you envision for yourself.
Now for the class assignments-
Here are the links:
Text and Tools - same reference material
Trends- this and this
Think-Piece topics below:
